Sossina Shenkute

With more than 20 years’ experience in strategic planning, brand management, product management and consumer marketing across luxury, B2B and FMCG, Sossina Shenkute’s career has taken her from North America to Europe and Asia. Through these experiences, together with her African heritage, she has garnered a passion for understanding consumers and has learned to see them through a kaleidoscope of market dynamics, value systems and cultures.

Shenkute believes that any successful strategy starts with the end user and works its way upstream, and is in fact a continuous choreography between brand vision and consumer values.

A seasoned consumer strategist, Shenkute brings a unique blend of strategic thinking, creativity and data-driven decision-making to deliver growth strategies and initiatives. She has a strong ability to develop strategic plans that leverage data, market insights and business expertise to drive sustainable profitability.

Her proven track record in brand positioning, market development, digital product innovation and integrated marketing have her well poised for her current role as Co-Founder and Chief Product Officer at tRetail Labs, where she will be leading cross-functional teams to drive revenue growth through effective product management.