Reoewein Niesten

Reoewein Niesten is the Founder and Chief Executive Officer of Conceptional. He learned his trade at renowned international food & beverage companies and gradually developed his own view on branding and concept development.

For many years, Niesten was responsible for concept development and marketing at HMSHost Europe, Middle East & Africa, and worked with numerous international and national concepts.

In 2010 he founded Conceptional, an international Foodservice Advisory Services company with a fully integrated holistic approach. The company’s motto is ‘Creative Minds in Food & Beverage Strategy and Solutions’.

Conceptional has had the honour of working with many internationally recognised clients including HMSHost International (Avolta), SSP, Schiphol Airport, Majid Al Futtaim, Dunkin’, Domino’s and many European airports.

Niesten combines an entrepreneurial way of thinking with an openness to change and creativity that enables him to flexibly respond to constant market changes as well as the needs and wishes of customers. He has strong international ties with high-traffic environments such as airports and real-estate communities through executed and ongoing F&B placemaking projects.

Niesten’s main focuses are F&B (concept) strategy, F&B placemaking and F&B sustainability.