Alex Avery

Pragma is the leading commercial advisor for investors and operators in mixed-use, airports and travel retail. Pragma creates commercial strategies and practical advice for decision makers based on insightful analytics, robust modelling, global experience and new thinking. The core proposition is turning data-driven strategic insights into successful commercial plans.

As the CEO of Pragma, Alex Avery has extensive international experience of working on commercial strategy projects, specialising in airport terminal concession planning and mixed-use commercial developments. He has managed projects across a range of geographies including the Americas, Europe, Asia, the Middle East and Africa, for clients including leading airport operators, commercial developers, brand owners and private equity investors.

Core to the delivery of these projects has been the undertaking of detailed research and analysis concerning customer profiling, space planning and revenue modelling to optimise the commercial offer the end user needs. Recently, Avery has led projects supporting the commercial planning for leading terminal concession projects, including JFK, Toronto Pearson, Heathrow, Doha and Bangalore airports. He regularly speaks at industry conferences on subjects ranging from consumer trends to travel and retail property innovations, reflecting his interest in F&B, brands, people and places.