Mei Mei Song

As Plaza Premium Group’s Director of Global Brand and Transformation, Mei Mei Song has been instrumental in driving strategic direction and transforming experiences for the company, which was founded by her father Song Hoi-see in 1998. Her focus has been on creating innovative guest experiences, while establishing key brand partnerships and initiatives addressing traveller pain points. She lives and breathes the Group mission of ‘making travel better, together’, and crafts the brand portfolio to uphold its core value above all else.

As a member of the company’s steering committee and as the next generation member of PPG, Song is committed to growing the company’s award-winning airport hospitality portfolio globally by listening to the needs of travellers and developing a culture of communications internally and externally.

Song led the successful brand repositioning of Plaza Premium Lounge ahead of its global expansion (voted the world’s best independent lounge by Skytrax six years running) and the launch of the company’s first Arrivals lounge, as well as the launch of Aerotel, the world’s first in-terminal airport hotel with flexible hours to accommodate different travel patterns. She was also instrumental in shifting ALLWAYS Meet & Greet to cover a more expansive portfolio of airport passenger services. More recently Mei Mei launched last year’s rebranding of PPG to signal its long-term approach: putting sustainability, technology and experiences in the forefront of its strategy.

Before joining PPG, Song worked in journalism as the online editor of Tatler writing on fashion, travel, wine, etiquette and watches. She graduated with a degree in Economics and Politics from the University of Edinburgh.