Zenola Campbell serves as the Vice President of Concessions at Dallas Fort Worth International Airport (DFW). In this position she develops strategies that focus on maximising revenues in the areas of passenger-related concessions, advertising, rental cars, sponsorships and related revenues within the airport terminals, which also include passenger services enhancements and telecommunications.
Zenola’s latest projects at DFW include overseeing the concessions renewal plan in the legacy terminals and the re-visioning of international Terminal D. Through her efforts, greater emphasis has been placed on enhancing the shopping and dining experiences based on current customer preferences and industry trends, with results outperforming projections. The cornerstone of the international terminal will be the integrated hold room duty free. Before joining DFW, Zenola’s extensive knowledge and background earned her key executive positions with companies including McDonald’s Corporation and Blockbuster Inc.
As an award-winning advertising executive, her professional memberships include the Women’s Food Service Forum and the International Council of Women’s Centers.
Zenola holds a Bachelor of Arts in Communications from Rutgers University and a Masters of Business Administration in International Marketing from the University of Dallas. She was an International Airport Professional graduate in 2010.