Mathieu Herrero

Mathieu Herrero brings over 25 years of experience in the food and hospitality industry, having held key strategic roles in Business Development & Marketing, Procurement & Construction, and Communication & ESG. His expertise combines a deep understanding of client needs with a strong strategic vision.

As head of the business division at Areas, a global leader in food & beverage and travel retail based in Barcelona, Mathieu gives support to operations across more than 2,000 restaurants and stores in 11 countries throughout Europe and the Americas, serving 350 million customers annually. With a focus on building strong partnerships, driving sustainable growth, and fostering continuous improvement, he plays a key role in shaping Areas’ position as an industry leader.