Fi Logan-Wyeth
Marketing Director, UK, Ireland and the Netherlands & Managing Director, Ireland, SSP Group
Fi Logan-Wyeth is SSP’s Marketing Director for the UK, Ireland and the Netherlands as well as Managing Director for Ireland.
Within the Marketing division, Logan-Wyeth leads all concept development using customer insights and market trends to develop innovative outlets from inception through to mobilisation. She also oversees development of SSP’s own brands, comprising unit design, brand, commercial proposition and menu development.
As Managing Director for Ireland, Logan-Wyeth manages all aspects of the Irish business including operations, commercial and culinary.