Nick Baker is the CEO and Creative Director of SmartDesign Group, an internationally acclaimed commercial design firm.
Originally a UK citizen and educated at the City of London University, Nick moved himself and his family to Vancouver in 2000, and has since developed the aim and vision for SmartDesign Group.
With more than 25 years of experience developing environments for the transportation, sports, entertainment, retail and hospitality industries, Nick’s main goal is to connect people with places. Along with his team at Smart, Nick helps clients to create innovative spaces that inspire customers to explore.
A commercial visionary, Nick’s non-traditional approach to business has won him recognition around the world. He believes in creating profitable and sustainable businesses through design with a focus on media sponsorship, communications and marketing for interactive branded environments.