Michelle Tchea is a four-time bestselling author on luxury hotels, travel and food. Leveraging the luxury sector of the F&B industry, her company, PopIntel Group, provides visibility for luxury hotels in the elusive Asian markets, with a focus on heightening customer experiences and reducing cultural appropriation.
Michelle’s firm maintains consistency and competitive edge for F&B players who want to remain on top, as well as bridging East to West.
She is also the founder of Chefs Collective, a highly reputable network of fine-dining and gourmet chefs, which aims help boost the reputation and longevity of private organisations and governing tourism bodies
A contributor and writer on luxury hospitality and food innovation for international magazines and newspapers in the US, Canada, Australia and Asia, Michelle has a Masters in Physical Chemistry; her interest in F&B stems from her life as a R&D chemist.