John Vincent is CEO of Leon, the naturally fast food chain, which he co-founded with Henry Dimbleby in 2004 to make it easier for everyone to eat well.
He previously worked as a strategy consultant for Bain & Company, where his business travels made him realise that the only available food on the go was making everyone fall asleep and wake up fat. With the declared aim to create “a McDonald’s in heaven”, and working with chef Allegra McEvedy, John and Henry opened the first Leon on London’s Carnaby Street in 2004. Shortly after its launch it was awarded ‘Best Newcomer’ at the Observer Food Monthly Awards.
John took over the day-to-day running of Leon in 2014. He leads the menu innovations and has co-authored three of the Leon cook books. Leon now has more than 45 outlets throughout the UK, and two in Amsterdam; it has plans to open many more in 2017.